top of page

BROOKE FREIRE

BRAND EXPERIENCE AND

VISUAL MERCHANDISE DIRECTOR

About

About

Welcome to my portfolio! As a seasoned Director of Visual Merchandising, I am passionate about transforming retail spaces into compelling brand experiences that drive revenue growth. With a robust history of leading innovative merchandising strategies for esteemed brands like Abercrombie & Fitch, Victoria’s Secret, and Walgreens, I thrive on cross-functional collaboration and operational efficiency.

Throughout my career, I have developed impactful assortments and store designs that resonate with customers both domestically and internationally. My expertise spans strategic planning, vendor negotiation, procurement, and team leadership, all aimed at creating cohesive and dynamic visual narratives.

 

In this portfolio, you'll find a curated selection of my work, showcasing successful initiatives, project management achievements, and the creative processes behind visually stunning store experiences. Join me as we explore the intersection of strategy and creativity in visual merchandising. Thank you for visiting!

Portfolio

Work Examples

Victoria's Secret Lingerie & Beauty

Victoria's Secret PINK

True Value

Hollister & Co.

Gilly Hicks

Abercrombie & Fitch

Nordstrom

Contact

Contact

bhirschi11@gmail.com

Tel: 630-542-0073

1833 W. Addison St. Unit 1N Chicago, IL 60613

bottom of page